For my final year project, I created a brand from scratch.
The brief: To produce a visual report that contains the development and completion of your research, key insights and opportunities which inform a chosen implementation strategy and creative final outcomes. You are required to execute and deliver the appropriate chosen creative outcomes in addition to your report. You are also required to complete a sketchbook documenting your research throughout the semester and learning journal sheets.
Role included: Magazine Layout and Editing, Photography, Design, Post-Production Editing, Market Research, Consumer Research, Copywriting
My research pillars: Sustainability, Festivals, the Fashion Industry (including Fast Fashion, buying Secondhand or Vintage and Festivalwear).
The Big Idea: To reduce the negative environmental impact of festivals by reducing consumer consumption of fast fashion.
Below are some of the key pages from my visual report.
Introduction
The Festival Landscape
The Experience Economy
The Fashion Industry
Primary research fashion quotes
Summary of key insights and the Big Idea
Who is the consumer?
Consumer profile - the Peacock
Creative Concept - 'We're All Mad Here'
Who are Wonderland?
Festivalwear photoshoot
Print posters and Wonderland Instagram
Wonderland Website
Wonderland App
Wonderland pop-up stall/tent
Interior of the Wonderland pop-up stall/tent
Barriers and how Wonderland has overcome these
Conclusion
Sketchbook collage pages
Containing: context mindmaps, idea generation techniques and creative concept moodboards.
Sketchbook video
Containing: context mindmaps, visual landscapes, idea generation techniques, creative concept moodboards, consumer mindmaps, and outcome sketches.
Below is some of the imagery from the festivalwear photoshoot I did.
